Paddy Power bets on real-time financial information

19 May 2011

Bookmaker Paddy Power has implemented Oracle’s Financials, Purchasing and i-Procurement modules in its business to be able to access real-time financial information in its Irish and UK operations.

System Dynamics, one of Ireland’s largest IT services firms, has won the contract for the implementation and the company said it will use Oracle Business Accelerators to deliver a tailored Oracle E-Business Suite implementation. The value of the contract has not been disclosed.

The company’s UK sales director Nigel Sylvester said Oracle Business Accelerators would allow System Dynamics to implement leading business process standards across the group quickly and seamlessly. This approach is said to reduce implementation times, setup and testing phases of projects, minimising the risk for customers in adopting new technology in their business. Sylvester said Paddy Power would achieve significant savings in time and overall project costs as a result.

ERP system rollout at Paddy Power

Paddy Power employs more than 2,500 people worldwide and operates its business in the UK, Ireland and Australia, with operations spanning retail bookmakers, online betting and tele-betting channels. The Oracle ERP system will initially be rolled out in its UK and Irish operations. The bookie is an existing Oracle user, having chosen the software giant to provide database software for its integrated electronic point-of-sale system five years ago.

Dave Ellis, Paddy Power project manager, said the latest implementation would give the business scalability and flexibility as it continues to grow. “It will provide the group with greater control of expenditure across all its cost functions while simplifying and centralising its key accounting functions to achieve greater efficiencies,” he said in a statement.

Earlier this week, the group announced its interim trading statement, saying overall revenues were up 21pc and online sales rose 33pc. In particular, the bookmaker pointed to an increase in the number of punters using smartphones; just more than one-third of all Paddy Power customers used their mobiles to bet online and the amounts involved were up 298pc.

Gordon Smith was a contributor to Silicon Republic