pTools plans European expansion on back of digital asset deal

10 Sep 2008

Irish content management software house pTools is projecting European growth plans after striking a vital partnership with digital asset management (DAM) technology leader Equilibrium.

The deal will enable pTools to sell DAM systems alongside its content management system technology, not only in Ireland but in key strategic European markets.

pTools founder and managing director, Tom Skinner (pictured), explained that organisations are focused increasingly on not only managing content and knowledge via the internet but also increasingly complex and disparate kinds of media ranging from TIF images to video content.

Skinner told that there is major interest in the SharePoint platform, particularly among Ireland’s county councils. The company has already deployed pTools and Sharepoint for the Irish Stock Exchange, Kilkenny County Council and the Property Registration Authority of Ireland.

Under the heading of enterprise content management (ECM), pTools will be able to combine its core technology with SharePoint and Equilibrium’s MediaRich digital asset management and offer firms such as media houses or insurance companies greater control over a diverse array of content.

“This partnership with Equilibrium builds on pTools capabilities in image and workflow deployments,” Skinner explained. “By using MediaRich with pTools, customers can deliver image and workflow applications with greater ease and efficiency.

“This makes video, digital imagery and document image assets work for claims, case management and general web systems available in a way that’s increasingly demanded by business.”

Both pTools and Equilibrium have harnessed their technologies to work with Microsoft’s SharePoint collaboration software and struck up a relationship at the annual SharePoint Conference in Seattle earlier this year.

“Teaming up with pTools to offer MediaRich DAM for SharePoint software to its European enterprise and corporate clients in Ireland and the UK, as well as North America, will drive greater productivity across the organisation,” commented Joe Bosurgi, managing director of International Business at Equilibrium.

By John Kennedy

Pictured: pTools founder and managing director, Tom Skinner

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years