RIM to launch BBM cloud music service

19 Aug 2011

In a move clearly aimed at regaining some street cred in the smartphone business RIM is understood to be in negotiations with major record labels about bringing out a cloud music service for BlackBerry Messenger users.

The new service will allow users to access up to 50 songs at a time which can be shared with other users via BlackBerry Messenger.

RIM is understood to be in talks with EMI, Sony, Universal and Warner.

According to the Wall Street Journal the new service, which may be known as BBM Music, will cost less than US$10 per month  and will be charged via the user’s bills.

BlackBerry, once a forerunner in the smartphone space, has been overtaken by Apple with its iPhone and a plethora of devices using Google’s Android operating system.

The company is launching three new BlackBerry 7 devices including the BlackBerry Torch 9810, 9850, and 9860 as well as new BlackBerry 7-based Bold devices.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years

editorial@siliconrepublic.com