SaaS market will trump economic woes

27 Jan 2009

The market for software as a service (SaaS) is set to grow 42pc over last year, despite the tough economic climate globally.

According to IDC, the harsh economic climate will actually accelerate the growth prospects for the SaaS model as vendors position offerings as right-sized, zero-capex alternatives to on-premise applications.

Buyers will opt for easy-to-use subscription services that meter current use, not future capacity, and vendors and partners will look for new products and recurring revenue streams.

IDC has increased its SaaS growth projection for 2009 from 36pc growth to 42pc growth over 2008.

“With a broad slowdown across IT sectors, businesses are increasingly bearish about their short-term ability to invest, whether for stability, growth or cost savings down the road,” said Robert Mahowald, director, On-Demand and SaaS research at IDC.

“But SaaS services have benefited from the perception that they are tactical fixes that allow for relatively easy expansion during hard times, and several key vendors finished the year very strong, reporting stable financials and inroads into new customer-sets,” Mahowald said.

IDC estimates that by the end of 2009, some 76pc of US organisations will use at least one SaaS-delivered application for business use.

The percentage of US firms that plan to spend at least 25pc of their IT budgets on SaaS applications will increase from 23pc in 2008 to nearly 45pc in 2010.

This market’s growth prospects will accelerate the shift to SaaS for the whole value chain as the promise of a recurring revenue stream, and the opportunity to tap operational spend and project-related dollars, will benefit the whole SaaS ecosystem.

While the demand for SaaS is strongest in North America, new contracts from customers in Europe, Middle East, Africa (EMEA) and Asia/Pacific (excluding Japan) also look particularly positive, and IDC expects that by year-end 2009, nearly 35pc of worldwide revenue will be earned outside of the US.

On the downside, IDC highlighted several issues, such as cash-flow shortfalls related to slow-paying current clients, liquidity challenges stemming from tight credit at lenders, and — on the horizon — limited resources to scale up with expanded infrastructure to support new customers and new service offerings.

By John Kennedy