Sage CRM 7 is optimised for iPhone, Twitter and LinkedIn

1 Mar 2011

The latest version of business software player Sage’s customer relationship management (CRM) technology – Sage CRM v7.1 – is aimed at enabling businesses to choose how, where and when they want to manage relationships – on Twitter, on the iPhone or on LinkedIn.

Spearheaded by at Sage’s International CRM Centre of Excellence in Dublin, Sage CRM v7.1 offers users fast and flexible accessibility to customer data, contacts and calendars, thanks to powerful new MS Exchange integration and a choice of cloud, hosted or on-premise deployment options.

With Twitter and LinkedIn integration, as well as mobile deployment and an optimised iPhone experience, the new solution also gives 24-hour access to business-critical information regardless of location, enabling businesses to operate in the way they want.

Social media engagement

“Whether in the office or on the move, we believe software should make it easier for people to do business and our latest version of Sage CRM builds on this commitment by giving customers the flexibility, reliability, security and support to connect services and view their customer data in a way that best suits their needs now and in the future,” explains Erin McCann, commercial product manager at Sage Ireland.

Sage CRM v7.1 integrates seamlessly with Sage’s many ERP suites – including Sage 200 and Sage ERP 1000 – as well as other Sage business applications to bring together multiple data sources for the most accurate customer insight.

“By connecting the most relevant and real-time information from across the business, Sage CRM is a powerful business tool that can play a fundamental role in facilitating joined-up thinking, informed decision making and greater business performance across an organisation,” McCann explained.

Implemented by more than 10,000 organisations in 70 countries worldwide, Sage CRM provides an unrivalled gateway to CRM success for businesses of all sizes and complexities.

Sage CRM v7.1 now features:

·         Sage CRM Interactive Dashboard, for users to manage their business, priorities and key accounts from a single screen and new Sage CRM Report Charts for at-a-glance insight on business performance

·         Sage E-marketing, which offers a three-step wizard to execute e-marketing campaigns quickly and easily with a choice of more than 90 professional templates, as well as simple campaign cloning to re-produce winning campaigns and a ready-made marketing campaign workflow out-of-the-box

·         Real-time synchronisation between Sage CRM and MS Exchange for seamless calendar and communications management anytime, anywhere, regardless of device or location

·         Twitter integration, empowering businesses to manage leads and customer interactions on Twitter from within Sage CRM

·         Sage CRM for iPhone with the ability to update and access real-time customer information, view customer cases and manage opportunities and leads on the move.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years