Sage invests €300k to address sales skills deficit

24 Apr 2006

Enterprise software company Sage is to invest €300,000 to establish the Sage Business School in CityWest in Dublin to address the lack of effective sales capacity in the software channel.

The company intends to use the school to provide its employees with the sales and product skills to effectively and knowledgeably sell the company’s products.

The company says the initiative is a recruitment, training and education programme designed to find dynamic and motivated new sales people to sell Sage products within Sage’s business partner community.

Sage Ireland managing director Liam Mullaney said that the absence of effective sales capacity in the channel is a major concern and the creation of the school is an effort to address the problem.

“The greatest resource any business has is the skills, knowledge and energy of its people,” Mullaney explained. “This resource can be improved and retained through training programmes that expand employees’ skills, increase their motivation and give them pride in their company.”

The company said that a competitive salary and benefits are on offer to successful graduates once they have completed the course.

“Upon appointment and following a two-week course at the Sage Business School, graduates will be ready to start working as a sales consultant with the business partner,” says William Parker, head of Sage Business School.

“The graduates’ involvement with Sage does not end here. They will continue to have support and input from Sage in the form of a mentor who will guide and advise them during the early stages of their careers with the business partners,” Parker added.

By John Kennedy