Simply Dynamics scores six Northern Ireland software deals worth €500k

30 Apr 2014

Willie Fitzgerald, Simply Dynamics, with Patrick Doyle of W.H. Scott Lifting

Dublin enterprise resource planning (ERP) player Simply Dynamics has won six new deals with businesses in Northern Ireland that amount to €500,000 in value.

Tailoring Microsoft Dynamics Nav systems with add-ons for each of the businesses, the company was able to provide the companies with greater visibility and control over their financial and operational functions.

The new customers include W.H. Scott Lifting, which is headquartered in Newtonabbey, Co Antrim, and is a leading lifting equipment provider in Ireland and the UK. Its core business includes the supply, installation and certification of customised lifting equipment to numerous industries, such as the construction sector, hauliers and shipping companies. Other customers also include Devenish Nutrition based in Belfast, and Clearhill, a leisure vending company, based in Banbridge, Co Down.

Simply Dynamics has experienced strong growth of 25pc per annum in Northern Ireland and 20pc of its overall business comes from this market. It expects to grow this further, to 30pc, this year.

Northern Ireland growth market

“Local business in Northern Ireland is being backed by excellent supports from Invest NI and we have been experiencing a lot of interest in the market over the last year,” said Willie Fitzgerald, sales manager at Simply Dynamics.

“The demand has been spread across a wide range of industries, including the food sector, fuel distributors, retail, transport and manufacturing.

“The decision to invest in an ERP system is a very strategic one and businesses want a partner that not only provides the right system but can get to the core of the business and understand its customers, processes, multiple divisions and functions.

“Focusing on one solution has enabled us to build a strong team of ERP experts that can provide the highest levels of advice and support to business of all sizes,” Fitzgerald said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years