SMEs miss out on benefits of mobile economy

5 Apr 2004

Research by O2 has found that only 15pc of small and medium-sized Irish businesses frequently use SMS for business purposes. Alarmingly, 25pc of Irish businesses employing between one and 50 workers don’t use email.

According to Gerry McQuaid, commerical director of O2 Ireland, many small and medium sized businesses are missing out on productivity benefits of the new mobile economy due to lack of awareness and, in some cases, fear of technology.

McQuaid was speaking at the launch of O2’s new Experience store on Grafton St, where the company has an upstairs section dedicated to wireless business applications and technologies.

McQuaid said that only 25pc of organisations that employ up to 50 people actually use email and only 15pc of SMEs frequently use SMS for business purposes.

“This has implications for the competitiveness of a sector which is the backbone of the Irish economy,” said Gerry McQuaid. “We want to show business people just how powerful their mobile phone or PDA can be in delivering cost savings, productivity and business results.”

By John Kennedy