Start-up takes on telecoms world at Geneva Expo


10 Oct 2003

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Dublin software firm Shenick, which earlier this week raised €2.5m in first-round funding from Trinity Venture Capital, has launched its onslaught into the global telecoms world at the ITU Geneva Telecom Expo.

The company, which yesterday unveiled its diversifEye product at the international telecom event that takes place every four years, was one of only seven Irish firms to raise venture capital in the third quarter 2003.

Shenick develops test systems that enable communications equipment vendors, service providers, integrators and large enterprises to roll out new services and applications. Its diversifEye product is a key test element in ensuring carrier-grade quality of service. It offers per-customer, per-service, per-flow/application emulation, real-time and long-run performance analysis and complete automation. The product also offers increased productivity, reduced operational expenditure and a higher return on investment.

The company, which was established in 2000 and now has offices in Dublin and San Francisco, is quickly garnering a reputation for itself in the global telecoms market, signing key deals in Europe, the US and Japan.

Coupled with the recent announcement of €2.5m in funding from Trinity Venture Capital to fuel international sales and market development and a key reseller agreement with Mitsui in Japan, Shenick is set to garner significant market share in the network performance assurance arena.

Shenick’s chief marketing officer Robert Winters, commenting on the diversifEye product launch, said: “IP-oriented network service providers and the equipment vendors supplying them are facing continued pressure on capital expenditure and operational expenditure control. However, there is also increasing time to market demands for delivery of a wide range of ‘business class’ broadband network services and innovative applications to attract and retain customers.”

Winters added: “The role of test and quality assurance systems is becoming increasingly strategic. Shenick’s diversifEye product plays a critical test role in the deployment of network services such as Metro Ethernet and delay sensitive applications such as multicast video.”

By John Kennedy