TerminalFour in €110k CMS deal with New York college

16 Mar 2011

TerminalFour has delivered a €110,000 web content management solution to New York-based Teachers College, Columbia University.

The software will become the underlying web technology for the college’s approximately 300 academic, administrative, faculty and research websites.

Founded in 1887, Teachers College, Columbia University has more than 5,300 students and is at the forefront of research and practice in both teaching and leadership.

As the college’s web presence continued to grow and greater functionality was demanded online, it was decided to overhaul its entire web content management strategy. 

After an exhaustive review of US products, TerminalFour was selected to provide its WCM solution and services.

TerminalFour is providing Teachers College, Columbia University with its flagship WCM software – TerminalFour Site Manager.

It will streamline the entire publishing process for all of the college’s websites and enable the creation of personalised academic catalogues which extends to the management of the entire paper-based catalogue publishing process.

Web-development strategy

TerminalFour’s solution will also underpin the online marketing efforts of Teachers College, Columbia University’s recruitment and student engagement efforts.

It will integrate with the college’s other student management systems, including its digital solution SunGard Banner, and will future proof the websites for all mobile and social media initiatives.

“Our web-development strategy is playing an increasingly integral part of the college’s future strategic direction,” said Paul Acquaro, director, Office of the Web, Teachers College, Columbia University.

“Its role in the recruitment, retention and engagement of faculty and students is growing and defining how successfully we compete as a 21st-century institute of higher education.

“We needed a web content-management company that understood and shared our vision for a modern and dynamic college,” Acquaro said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years