Three makes major €65m investment in digital transformation

14 Mar 2016

Three Ireland chief executive, Robert Finnegan

Mobile operator Three has signed a €65m investment deal with Amdocs as part of a major IT digital transformation strategy.

The investment includes the integration of former O2 IT systems, the elimination of duplicate IT costs and the delivery of a new customer experience platform.

Three acquired O2 from Telefonica over a year ago for €850m.

The latest €65m IT investment follows on top of a €300m 4G network investment by Three, which is well under way, according to Three’s CEO Robert Finnegan.

“This €65m investment is the next step in what is an exciting journey for Three as we continue to deliver on the promises we made when we acquired O2 in 2014,” said Finnegan.

‘This new agreement will substantially reduce Three’s annual IT costs, which is good news for our customers as it allows Three to continue to offer great value tariffs’

“At that time, we promised two new MVNOs, which we have delivered.  We promised new jobs, which we delivered by creating 100 new roles when we transferred customer care calls to Limerick from Mumbai. We also promised innovation and delivering the best experience for our customers and that is what this project will achieve.

“This new agreement will substantially reduce Three’s annual IT costs, which is good news for our customers as it allows Three to continue to offer great value tariffs. The acquisition of O2 in 2014 has made this investment possible.”

The latest investment is part of a whole swathe of digital changes occurring at Three across Europe. In recent weeks, it emerged that the operator planned a widescale introduction of ad-blocking software, which it says will save consumers money as they won’t be hit with data charges for downloading ads.

Unprecedented speed of digital transformation

The investment will see Amdocs, a market leader in customer experience systems and reducing IT complexity, act as a lead systems integrator.

Under the five-year deal, Amdocs will consolidate and modernise Three Ireland’s IT systems across all lines of business.

“Our industry is changing rapidly and in this fast-moving digital world customers expect new services and capabilities at unprecedented speed,” said Eric Updyke, group president of systems integration and operations at Amdocs.

“Our software and services will provide Three Ireland with a comprehensive, digital experience solution, leveraging customer data, digital interactions and new engagement channels to capture the world of digital immediacy and rise to a new level of customer experience.”

Main image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years