Apple dead pixel policy leaked

5 Nov 2010

An internal document at Apple has been released, which states that the larger the display on your Apple device, the more dead pixels you’ll require for Apple to authorise a replacement.

An internal source leaked the document to BGR, which is a guideline for Mac Geniuses in Apple Stores in order to determine whether or not a customer’s display requires a repair or a replacement.

The document shows a table, showing the number of dead pixels required to start this process. This is determined by the size of the screen.

iPhones and iPods only require one pixel anomaly to get a repair or replacement.

MacBook Air models need to have more than four light pixels, more than six dark pixels or more than eight combined anomalies before they can get a repair or replacement.

For a 27-inch iMac, Apple considers up to 15 combination anomalies to be acceptable, with displays requiring 16 or more to qualify for a replacement.

Apple’s support page states that if the customer suspects their display has “a high number” of pixel anomalies, they can take it to an Apple authorised service provider for closer examination.