Apple online store hints at new products ahead of press event

9 Sep 2014

The homepage of the online Apple Store today

In a sign of new products to come, Apple has placed a teasing message on the homepage of its online store today, ahead of the press event in which the consumer tech titan is expected to reveal new iPhones and an iWatch.

The homepage of the online Apple Store features a clock counting down to the press event, which is to kick off at 10am PST (6pm Irish time) at the Flint Center for the Performing Arts on the campus of De Anza College in Cupertino, California.

“Live video from our special event will be right here. And so will a whole lot more,” reads the message below the countdown clock.

Apple hasn’t shut down its online store entirely, however. Consumers can still shop just by clicking on the name of a product in the grey bar across the top of the homepage.

Later today, additions to the online store are expected to include the so-called iPhone 6 in two iterations: a 4.7-inch size and 5.5-inch size, and possibly a new smartwatch, the so-called iWatch. be covering the press event as it happens, so keep your eyes on the site!

Tina Costanza was a journalist and sub-editor at Silicon Republic