Apple opens advert developer tool iAd Workbench to all

2 Apr 2014

Consumer tech giant Apple has today released its mobile ad management tool, iAd Workbench, to the general public, after previously having only been available to registered app developers.

First launched last year, the software has been Apple’s frontline service for mobile advertising on Apple devices, a model which is expected to dominate future advertising trends in the coming years.

According to Adage, the tool will be offering users more options on how they wish to promote their apps, including allowing advertisers to play a short video and directing viewers to their websites and promoted iTunes content.

Apple’s move to open up its user base is seen as a way of giving the management tool a significant boost after its previous limited service was struggling to attract big-name advertisers.

The company also decided to expand upon the advert options by giving ad buyers using iAd Workbench the option to pay based on cost-per-thousand impressions or cost-per-click, according to Adage.

Colm Gorey was a senior journalist with Silicon Republic