Apple recruiting staff with a fashion background to push Apple Watch sales

10 Dec 2014

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The Apple Watch

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Consumer tech giant Apple is hiring sales staff with a “fashion or luxury background” ahead of the March launch of its Apple Watch device.

Internal documents obtained by 9to5Mac have revealed Apple is recruiting the new staff for its retail stores.

Earlier this year, Apple appointed the former CEO of luxury fashion house Burberry, Angela Ahrendts, its new senior vice-president of retail and online stores, suggesting the company was keen to add more rag trade knowledge to its ranks.

The Apple Watch will come in two sizes: 38mm and 42mm, and is spread across distinct collections – Apple Watch, Apple Watch Sport and Apple Watch Edition. It is available in custom alloys of polished or space black stainless steel, space gray or silver anodized aluminum and 18-karat rose or yellow gold.

Apple also created an entire range of watch straps: the high-performance elastomer Sport Band; the Milanese Loop in a flexible magnetic stainless steel mesh; the Leather Loop in soft, quilted leather that conceals magnets for quick fastening and adjustment; the leather Modern Buckle, which closes with a solid metal clasp; the leather Classic Buckle; and the stainless steel Link Bracelet.

Apple CEO Tim Cook unveiled the Apple Watch in September, calling it “the most personal product we’ve ever made”.

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Dean is a freelance journalist and editor covering media.

editorial@siliconrepublic.com