Apple unveils new U2-branded iPod

7 Jun 2006

Apple has unveiled a new Special Edition iPod featuring exclusive U2 material as part of the company’s ongoing partnership with the Irish rock group and its label Universal.

The latest device is based on the fifth generation of 30GB iPods and holds up to 7,500 songs, 25,000 photos and over 75 hours of video.

It features a distinctive all-black stainless steel enclosure, red click wheel and a custom engraving of the band members’ signatures.

Anyone who buys the device will also receive 30 minutes of exclusive U2 video downloadable from the iTunes Music Store. The device is available immediately for €359.

“We’re thrilled to continue working with one of the greatest bands in the world to bring U2 fans a special edition of the world’s best digital music player,” said Greg Joswiak, Apple’s vice-president of worldwide iPod Product Marketing. “With its distinctive new design, including an all-black stainless steel enclosure, the new U2 iPod is sure to be a hit.”

By John Kennedy