Argos targets teens with €129 MyTablet

15 Oct 2013

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Retail giant Argos has developed its own low-cost tablet for the market in time for the holiday buying season, with lower specs and a lower price than its Tesco rival.

The Argos MyTablet features a 7-inch LCD with a resolution of 1,024 x 600. Inside is a 1.6GHz dual-core processor and 8GB of storage expandable up to 32GB via micro-SD. The tablet also features basic cameras, with 2MP at the rear and 0.3MP facing front.

Joining the wide range of Android tablets on the market, MyTablet runs Jelly Bean version 4.2.2. Internet connectivity is Wi-Fi-only and the tablet is also Bluetooth-enabled for pairing with other devices and accessories.

Priced at stg£99.99 (€129 in Ireland), MyTablet undercuts the recently launched Hudl from Tesco by stg£20. While the Hudl offers slightly higher specifications, Argos’ MyTablet fits neatly in with similarly priced tablet computers.

According to Argos managing director John Walden, around 75pc of the UK population doesn’t have a tablet computer – and perhaps that’s because mammy and daddy haven’t bought them one yet. With a low price, basic features and built-in parental controls, MyTablet has been built with teenagers’ Christmas wish lists in mind.

According to The Guardian, 8m tablet computers are expected to be sold in the UK during the holiday buying season and consumers are certainly quick to pick up low-cost devices from value retailers, with 35,000 Tesco Hudls snapped up after just two days on the market. 

MyTablet will be available in pink or silver from 16 October through argos.co.uk and argos.ie, via the Argos app or from over 700 stores in the UK and Ireland.

Updated 3.03pm 15/10/2013: This article has been updated to reflect the price of MyTablet in the Irish market.

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Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com