BBC.com relaunches news site


15 Jul 2010

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BBC.com has relaunched its news site, with new functionality and design and ramped up coverage of sport, travel, business and technology.

Objectives of the redesign were an overhaul of the layout, including better use of video and images, more prominent labelling and easier ways to share stories with others.

“This investment clearly underscores our commitment to growing our digital business internationally and continuing to bring people authoritative and distinctive journalism,” said Luke Bradley-Jones, global EVP and managing director, BBC.com.  “Our new redesign will make it even easier to find, use and share the BBC’s global news”.  

Later this summer, BBC.com will launch a travel section, in partnership with sister company Lonely Planet.  The organisation said this section was already attracting blue chip advertisers and will launch with partners in different territories, including Hilton in Europe and Emirates in North America. Enhanced technology, sports and entertainment sites will follow.  

BBC.com also offers a range of apps, including the BBC News app for iPad and iPhone and a BBC Sports app for iPhone.  In addition, the business has today launched an edition specifically for North America, a strategy it aims to roll out in other territories. 

According to BBC.com, more than 600 blue chip advertisers have now partnered with it since its commercial launch in late 2007.

Article courtesy of Businessandleadership.com

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