BBM has been downloaded more than 10m times by Android and iPhone users in the first 24 hours of availability, BlackBerry has confirmed.
This is one of the best single-day openings for a mobile app to date. The app is currently free in the App Store and on Google Play.
BBM enables real, immediate conversations with friends on Android, iPhone and BlackBerry devices and shows when a contact is responding to a message.
It also allows users to share files, set up groups of up to 30 friends, as well as access voice and video calling.
BBM also quickly rose through the ranks on the App Store to be the No 1 free app in more than 75 countries in the first 24 hours, including the US, Canada, the UK, Indonesia and most of the Middle East.
User ratings in both the App Store and Google Play are overwhelmingly positive, earning BBM 60,000 five-star reviews on Google Play from about 87,000 reviews.
“This has been an incredible launch for BBM across Android and iPhone devices,” said Andrew Bocking, executive vice-president in charge of BBM at BlackBerry.
“The mobile messaging market is full of opportunity for BBM. We intend to be the leading private social network for everyone who needs the immediate communication and collaboration of instant messaging combined with the privacy, control and reliability delivered through BBM.”
Messaging image via Shutterstock