By now, we’re used to digital start-ups and app developers trying to provide solutions for all of life’s little problems – but will people really be willing to leave the termination of a romantic relationship to an iPhone app?
BreakupText, currently available for iOS users only, promised “no more awkward conversations or phone calls”, letting disenchanted lovers say goodbye to their paramour in as little as a few taps.
Users can begin their end by selecting the sex of their soon-to-be-former other half, whether their relationship was serious or casual, and the reason for the break-up – which has been whittled down to just three options: lost interest, found someone new or were eaten by a bear.
The app was created by Digg’s general manager Jake Levine and Lauren Leto, author and co-founder of the website collating cringey late-night texts, Texts From Last Night.
BreakupText has received a lot of media attention since its launch earlier this month, which has also resulted in negative feedback on forums like Twitter. Levine seems to be amused by the backlash, though, and has opted to retweet all of the best and angriest comments through the @BreakupText account.
Generally, the negative reaction to the app can be summed up thusly: