Bus Éireann has launched a social media campaign where comedian and journalist Alan Bennett will travel Ireland by bus and report on his experiences.
Along the way, he will issue challenges to followers to let them win prizes, such as iTunes vouchers, festival tickets, B&B stays and free bus travel. Today’s challenge encourages people to help him build a sand castle on Salthill beach in Galway.
Followers can also recommend new travel destinations for Bennett and they will soon be able to decide on his next trip through polls.
Bennett was a finalist for the 2006 So You Think You’re Funny competition.