Deezer revealed its music catalogue has hit 30m tracks now accessed by 5m paying subscribers. It also unveiled a new Hear This music discovery feature, as well as a new Deezer app for Mac.
CEO Axel Dauchez said this morning that Deezer had more than doubled the number of paid subscribers accessing the service to 5m people in 180 countries.
Since raising funding of US$130m a year ago, the music subscription player has established 11 new partnerships with telecoms players, bringing the number of such partnerships globally to 25.
The music catalogue has reached 30m tracks, with an average of 27,000 new tracks from all genres and countries added daily, making it the biggest music-streaming service on the planet.
Deezer employs a network of 50 music editors spread around the world providing expert recommendations to subscribers.
This morning, Dauchez unveiled a new ‘Hear This’ feature that he claims will take music discovery to the next level by combining these experts with the latest innovation to come from Deezer’s R&D team.
The feature gives daily recommendations based on the music users are listening to, the latest releases from a user’s favourite bands and the playlists created by his or her friends, as well as handpicked recommendations from Deezer’s music experts. Users will have their personal and perfect music stream, handpicked by experts and tailored especially for them.
Dauchez revealed that 75pc of subscribers now listen to Deezer through their mobile devices.
Another feature called ‘Explore’ will enable users to search by region and genre.
“Doubling the number of paid subscribers in 12 months sends a hugely encouraging signal that music streaming’s time is now,” Dauchez said.
“One year ago, we pledged to launch Deezer worldwide because we felt music deserved to be truly global. One year on, we are proud to say that we have over-delivered on our promises, with more than 5m subscribers across more than 180 countries and a team of expert editors around the world sharing their love and passion for music. But we’re not content to simply keep up with the world; we want to lead the charge.”
Back to the Mac
As well as the discovery and explore features, Deezer this morning took the wraps off its new Deezer app for Mac, which it described as being radically different from a simple desktop app and lighter and quicker than a web version.
Personal iTunes libraries will be automatically synchronised with Deezer, allowing users to access their entire music collection on the move, offline and online.
“Innovation is in our DNA,” said Daniel Marhely, Deezer’s founder.
“We want to help people build and discover their own unique music identity, which is why this year we are getting personal.
“The ‘Hear This’ music feed and the new Deezer app for Mac are game changers for us, they are pure innovation. We’re combining the best of Deezer – man and machine – to give users a unique experience that’s tailored exclusively to them,” Marhely said.
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