Passengers enjoying their Twitter themed cupcakes at Dublin Airport today
Dublin Airport today celebrated 40,000 Twitter followers and claimed it now has a larger Twitter following than major hubs such as Amsterdam Schipol, Paris Charles de Gaulle or Frankfurt Airport.
According to Dublin Airport’s public affairs director Paul O’Kane, the airport is now the sixth largest airport in the world on Twitter in terms of followers.
Dublin Airport has been active on Twitter for less than three years and uses the microblogging site for news, passenger information, customer engagement and customer service queries.
A distinct voice
“Twitter is an excellent tool that allows us to communicate directly with our customers and to share information of interest to them,” O’Kane explained.
Dublin Airport’s Twitter feed was named the world’s Best Airport Twitter Feed at last year’s Moodies awards for social media in the aviation sector.
The judges said Dublin Airport’s Twitter account was “in a league of its own” with a “strong sense of place” and “its own distinct voice.”
