Dublin Airport Twitter account picks up Moodie social media award

18 Dec 2012

Dublin Airport’s Twitter account has been named Best Airport Twitter Feed in the Moodies, the world’s first airport-specific digital, mobile and social media awards.

Dublin Airport was placed ahead of Manchester Airport, the runner-up in the best Twitter Feed category. The five other airports nominated for the award were London Heathrow, Amsterdam Schiphol, New Delhi, Newcastle, and Bristol.

The Dublin Airport Twitter account provides regular updates to almost 27,000 followers in Ireland and overseas, and is one of the five largest airport Twitter accounts in Europe.

“We’re delighted to have won this award for the @DublinAirport account,” said Dublin Airport Authority (DAA) public affairs director, Paul O’Kane. “I’d like to thank our 27,000 followers on Twitter, as without them we’d be talking to ourselves.”

O’Kane added that it was particularly pleasing that “when the judging panel benchmarked the Dublin Airport Twitter account alongside larger airports, some of which have significantly more followers, they still found Dublin’s feed to be the best.”

App, app and away

Dublin Airport has been active on Twitter for more than two years, but has significantly expanded its activity on the microblogging platform over the past 12 months.

It uses Twitter to disseminate news, information and photographs instantly to its followers and also links its Twitter account with other social media sites, such as Facebook, Pinterest and SoundCloud.

Dublin Airport was also nominated for two other awards in the Moodies – for its best overall use of social media and for a recent social media promotion to celebrate its sponsorship of Dubliners at the Dublin Theatre Festival.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years