eBay embarks on major redesign of website, includes Pinterest-like social features

10 Oct 2012

eBay is rolling out a new website design with a cleaner look and feel and improved search. The e-commerce giant is also rolling out a new Pinterest-like feed over the next 100 days.

At a Future of Shopping event in New York the company also revealed a much deeper PayPal integration.

The new redesign is being unveiled with the complete rollout within the next 24 hours.

Significantly, the new Feeds feature, which is rolling out in the US in the next 100 days, seems to be eBay’s most significant stab at social curation tools yet, allowing consumers to create their own ‘Feeds’ and follow other users’ Feeds.

“The future of commerce is personal, driven by data,” eBay’s president of Global Products David Wenig said today in the company blog.

“Search results and recommendations are no longer enough. Consumers want insight. And they want personal, curated selection that is relevant to them, controlled by them.

“Consumers want experiences that are not intrusive but inspiring, experiences that don’t dictate but guide and assist, in ways that feel authentic and natural. We want to make moments of inspiration instantly shoppable. This is what eBay is poised to deliver,” Wenig said, promising that the US$10trn global retail economy will be transformed by major shifts in data and mobile technology.

All we can say is, watch out Pinterest.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years