Facebook plans to pull in more of the web

19 Apr 2010

Facebook is set to integrate more external web content by introducing a ‘like’ button that third-party sites can use to have their pages shared inside the social networking platform.

This content-sharing ‘like’ button is due to be revealed later this week, reports the Financial Times, and is one of several announcements it plans to make at the F8 annual conference in San Francisco.

It is also thought that Facebook will begin using targeted ads, not just on the user’s profile that indicates age, sex and location amongst other details, but also by using the ‘like’ button to track user activity on the web and what content users enjoy.

FT also goes on to say that this ‘like’ functionality will be extended to brand advertising within the site, whereby users can like a certain brand.

In other Facebook-related news, the social networking site has disabled an account under the name of al-Qaeda leader Osama bin Laden, which is thought to be a fake. The location on his profile was listed as: mountains of the world.

By Marie Boran

Photo: Facebook CEO Mark Zuckerberg