Google advertises Google+ with gigantic blue arrow

21 Sep 2011

The Google home page is probably the most visited page on the planet, so perhaps it makes perfect sense for Google to use it to draw people’s attention to its Google+ social networking service.

That’s right, the internet giant has emblazoned a massive blue arrow on the Google home page to draw people’s attention to the fact that their Google profile automatically grants them access to the new Google+ service.

Yesterday, Google head of engineering Vic Gundotra announced that the starting blocks have been removed from Google+ after a 90-day field trial and now the service is open for anyone to use.

He also announced a host of new services around its Hangouts video conference component of Google+ that allows multiple users to join in the same video conference.

The timing is interesting in terms of the fact Facebook’s F8 developer conference kicks off tomorrow and the social networking giant has been developing a slew of new services to compete with Google+, including subscriptions, video services, a revamped news feed and, it is expected, a new profile page that doubles as an entertainment hub.

Google no doubt is using its muscle to attract new users and glean users away from Facebook. The fact the arrow is blue suggests something.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years