HTC to launch two-pronged attack on Samsung with One Max and One Mini

16 Jul 2013

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It seems that HTC hopes to turn around its fortunes with a leaf out of rival Samsung’s book, as rumours abound that the smartphone manufacturer is readying both an oversized ‘phablet’ and an affordable compact model of its HTC One flagship.

Samsung has released numerous iterations of its latest flagship smartphone, the Galaxy S4, including a Galaxy S4 Mini, and the South Korean firm is also expected to announce a new Galaxy Note III around September.

This is also when HTC will release a HTC One Max, an enlarged version of the HTC One, according to German site The phablet’s rumoured specs include a 5.9-inch Super LCD 3 display with a resolution of 1,920 x 1,080, a 2.3GHz Qualcomm Snapdragon 800 processor, 2GB RAM, 32GB and 64GB storage options, and a 3,200mAh battery.

One would also expect the oversized smartphone to come with all the features introduced with the original HTC One, such as the UltraPixel camera, BlinkFeed and Zoe.

With the One Max, HTC will also face off against Sony, who expect to have the Xperia Z Ultra on shelves next month.

A HTC One Mini is also rumoured, this one with a 4.3-inch 720p display, 1.4GHz dual-core Qualcomm Snapdragon 400 processor, 1GB RAM and 16GB storage. It’s expected that this lower-specification option (with a suitably lower price tag) could launch as early as this month.

Elaine Burke is the editor of Silicon Republic