Instagram’s just had a facelift

12 May 2016

Instagram sketching its way towards its new logo

Instagram has just gotten a fairly heavy upgrade, with a new icon and cleaner layout the latest tweaks to the photography sharing app.

One of the most popular social media tools around at the moment, Instagram is forever adding elements to its offering. There was the addition of 60-second videos a few weeks back. Plans to improve its feed algorithm. Authentication trials. 3D touch features. Boomerang. Layout. Hyperlapse.

Basically, the Facebook-owned company won’t sit still, not when there are plenty of hungry customers out there.

So, the latest changes – making your in-app layout white and clean, changing the logo, tweaking the image layout – is part of a continuous mode of evolution.

And the evolution is backed by 80m photos and videos being shared every day by Instagram’s  400m-plus users.

It hosts 3.5bn interactions every day and, if it doesn’t keep things fresh, there’s always the risk that an alternative will emerge.


Look how happy Mark Ruffalo is with the new design

The rebooted logo – which you will see if you update your app today – resembles the flat, clean, gradient colouring that has become the norm of late.

A lengthy description of how the company came to this decision is in a blog post on Medium, but part of it is explained by this comment from Ian Spalter, head of design at the company.

“As a part of our process, we also asked people at the company to draw the Instagram icon from memory in five seconds. Almost all of them drew the rainbow, lens, and viewfinder.”

Gordon Hunt was a journalist with Silicon Republic