Irish online dating player snaps up

9 Feb 2012

The Irish online dating site, which calls itself 'Ireland's No.1 Social Dating Site'

Webdev, the company behind Ireland’s largest online dating site, has acquired another Irish dating site from Saongroup. The deals of the financial transaction have not been disclosed.

Gráinne Barry, managing director of, said that the site currently has a 60pc market share of the Irish online dating market. She said that the acquisition of will enable Anotherfriend to provide a separate service offering to the Irish market. gets over 12.8 million page impressions and 290,000 unique visitors each month.

“We have known the team at MaybeFriends for many years and feel we share a like-minded approach in providing a quality customer experience with a broad community reach for consumers looking for a premium site experience,” said Barry. came on to the online business dating scene in 2004. Saongroup purchased the site back in 2008.

Cashing in on online dating

With more and more people flocking to online dating sites these days, online dating would appear to be big business. The Consumers’ Association of Ireland (CAI) recently published a survey in its Consumer Choice magazine about internet dating and what people can expect to pay when joining such sites. While there is scope on some of these sites to scan for love interests for free, using more limited search mechanisms, the CAI found that dating websites in Ireland charge subscribers between €12 and €49.50 a month.

There are other sites such as that offer a free service, instead using advertising to fund themselves.

Globally, in the migration to the mobile app space for online dating, is emerging as a fast-moving player. Just today, Markus Frind, founder and CEO of the site, said that surpassed 300m monthly visits to its free iPhone and Android apps in January 2012.

“With an increasingly tech-savvy public, the online dating world needs to step up to accommodate the advancement of the industry,” said Frind. The site receives over 7bn page views per month. is available in seven language and apparently has over 39.5m registered users around the world.

Carmel Doyle was a long-time reporter with Silicon Republic