Microsoft and Epic Games will release a limited-edition Gears of War 3-themed Xbox 360 bundle in September.
The bundle includes a 320GB red and black console with two custom-designed wireless controllers with the transforming D-Pad.
It also features a copy of Gears of War 3, a wireless headset and a download token for bonus game content, such as the Infected Omen Weapon Pack and the ability to play as Adam Fenix in multiplayer.
The power and eject buttons have been customised to make sounds from the Gears of War universe.
The console will be available at the start of September for €399. Gamers can buy extra controllers separately for €59.99 from August.