LinkedIn starts giving users’ homepages a facelift

19 Jul 2012

Log on to your LinkedIn homepage today and you might notice a new design. That’s because LinkedIn has just announced its plans to create a ‘simpler homepage’ for its 161m members globally.

LinkedIn’s Caroline Gaffney announced via a blog that the company has started to roll out a “simpler and easier way” for people to navigate their homepages.

“We’ve revamped the entire homepage experience with a new look and feel to make it easier to scan and find the information that matters most to you,” said Gaffney.

From a quick glance of my own homepage, the new layout is quite similar to Facebook. It’s definitely a less cluttered and cleaner layout. LinkedIn Today graces the top of the page, with the site’s recommendations.

While it has so far just revamped a subset of its global user base, LinkedIn said it would be revamping all members’ homepages over the next few weeks.

Gaffney said people will be able to see the most important network updates and articles at the top of their feeds. The idea, it seems, is to make it easier for people to keep on top of trending topics, news, and professional updates.

“We’ve completely refreshed the way updates look and feel in the stream with richer visuals for easier scanning and viewing. You can also see a continuous stream of updates without clicking ‘see more’ to access all the latest updates from your network,” said Gaffney.

As of 31 March 2012, LinkedIn said it operated the world’s largest professional network on the internet, with 161m members in more than 200 countries and territories. At the time, the company said 61pc of LinkedIn members were located outside of the US. In Europe, the site had more than 34m members as of 17 February 2012.

Carmel Doyle was a long-time reporter with Silicon Republic