Microsoft pulls no punches in new Windows Phone ads, targets Samsung users

20 Mar 2013

Nokia Lumia 920

It’s hard to escape Microsoft’s marketing lately as it blitzes us with Windows 8 and Windows Phone ads trying to convert users over to the new operating systems. In its latest Windows Phone commercial, Samsung’s Galaxy S III’s camera capabilities are pitted against Nokia’s Lumia 920, with the former on the receiving end of Microsoft’s scorn.

The ad shows a Windows Phone representative approaching a couple (whom, the small print assures us, are “real people, not actors”) at a fairground. He asks to take their picture on his phone (a Lumia 920) and unsuspecting girlfriend Brittany’s Galaxy S III. If the latter is the better picture, he’ll give them US$100.

The set-up is simple and the picture-by-picture comparison offered in the ad of course highlights the Lumia’s prowess in low-lighting photography. But it’s Microsoft’s parting shot that really goes for the jugular with a confident, “Say hello to the Nokia Lumia, and say goodbye to bad smartphone photos.” Ouch!


Elaine Burke is the host of For Tech’s Sake, a co-production from Silicon Republic and The HeadStuff Podcast Network. She was previously the editor of Silicon Republic.