Microsoft pulls no punches in new Windows Phone ads, targets Samsung users

20 Mar 2013

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Nokia Lumia 920

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It’s hard to escape Microsoft’s marketing lately as it blitzes us with Windows 8 and Windows Phone ads trying to convert users over to the new operating systems. In its latest Windows Phone commercial, Samsung’s Galaxy S III’s camera capabilities are pitted against Nokia’s Lumia 920, with the former on the receiving end of Microsoft’s scorn.

The ad shows a Windows Phone representative approaching a couple (whom, the small print assures us, are “real people, not actors”) at a fairground. He asks to take their picture on his phone (a Lumia 920) and unsuspecting girlfriend Brittany’s Galaxy S III. If the latter is the better picture, he’ll give them US$100.

The set-up is simple and the picture-by-picture comparison offered in the ad of course highlights the Lumia’s prowess in low-lighting photography. But it’s Microsoft’s parting shot that really goes for the jugular with a confident, “Say hello to the Nokia Lumia, and say goodbye to bad smartphone photos.” Ouch!

 

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Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com