In a strategic move timed ahead of the busy Q4 sales season, Microsoft has given the entry level Xbox 360 a 300pc boost in storage capacity from 20GB to a new 60GB, but is keeping the price of the console the same.
From 15 August, the new 60GB Xbox 360 models will be available at €279.99, the same price as the original 20GB models.
Microsoft is currently positioning the popular console not only as a leading edge games machine but as an entertainment hub for the living room, enabling users to download blockbuster movies, music and chat online as part of the Xbox LIVE community.
The company said over 12 million people have signed up for Xbox LIVE, with a new member joining every five seconds.
“No one device offers the depth and breadth of entertainment that Xbox 360 can deliver and we know consumers need increasingly more and more space to store the amazing digital entertainment content we provide,” said Neil Thompson, senior regional director, Entertainment and Devices Division, Microsoft.
“Now the Xbox 360 has triple the space to house all your entertainment needs at no extra cost.”
The 60GB detachable hard drive allows gamers to save their games and store movies, music, pictures, trailers, levels, demos and other content available from Xbox LIVE Marketplace.
By John Kennedy
Pictured: Xbox 360 console
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