More than one in 10 mobile phone users will either buy a ticket by phone or will have one delivered to their device by 2014, a new study from Juniper Research reveals.
This represents a five-fold growth over the next five years.
The Mobile Ticketing report found that services are developing fastest in the transport sector, with SMS, bar code and, increasingly, app-driven services being offered by rail and metro companies and airlines.
It reveals that the potential for rail, metro and bus mobile ticketing is demonstrated by early adopter market hotspots such as Japan, Scandinavia and Austria. In addition, a rapidly growing number of airlines are offering both mobile boarding passes and ticket booking and payment, as well.
Beyond transport, mobile ticketing is seeing traction across sporting and entertainment venues, including baseball, concerts and movies.
“Our research established that ticketing providers are exploiting apps to deliver innovative offerings – not just on smart phones either,” said Howard Wilcox, author of the report. “One of the keys to widespread acceptance is going to be the ease for users of ‘silent’ equipping via pre-installation. Telecom Italia’s new SIM cards for 2010 are a good example.”
Article courtesy of Businessandleadership.com
Photo: Mobile ticketing services are developing fastest in the transport sector, a study by Juniper Research has found