Most Irish employees shop online while at work – survey

25 Jul 2011

Some 92pc of employees shop online while they’re at work and more than 50pc of Irish people spend between one and four hours online per day, a new survey by cash-back website suggests.

Set up in 2009, carried out the survey of its 30,000 Irish members, which showed that more than 70pc of Irish online shoppers are using daily deal sites such as CityDeal and LivingSocial to find bargains – 50pc of people are spending more time online solely because of these daily deal sites.

Irish online shoppers refuse to choose Irish sites over international ones when making a purchase online, the survey shows – 79pc of online shoppers consider cost ahead of anything else, with only 21pc considering Irish websites as the first source of their purchase. 

Nearly two-thirds of respondents spend up to €50 per week making purchases online. The top three products shopped for online are clothes (33pc), electrical goods (28pc) and books (18pc). 

The top website amongst Irish online shoppers is Amazon, with eBay in second and ASOS the third most popular shopping site.     

“The results show that Irish companies must step up to the mark when it comes to selling online. They have to give a similar, if not better, offering than international websites as there is no loyalty. Customers are going where they get the cheapest prices and Irish sites have an advantage with lower delivery costs so they must compete if they hope to gain Irish shoppers,” said Maya Kamourieh, co-founder of

Photo: founders Maya Kamourieh and Ahmed Zaman