entrepreneurs feel a million dollars after reaching milestone

1 Aug 2008

Online rental site reached a milestone today, posting out its one millionth DVD, two years after it opened for business.

The announcement comes one month after launched Ireland’s first digital video on-demand, download service.

With Moviestar Digital, content must be downloaded onto a PC or laptop but can then be transferred over to digital media players like the iPod Touch for viewing on the go. This service is compatible with Apple Macs but only if the user downloads Windows Media Player.

When it comes to renting DVDs, the concept is straightforward: you pay a monthly fee starting at €7.99, which lets you choose from hundreds of films and your chosen film(s) are then sent by post. You watch at your leisure and return in the prepaid envelope.

Entrepreneurial brothers, Gavin and Ian McConnon, set up the company in August 2006, which offers a wide selection of DVDs and Blu-ray disks.

“We’re delighted to have posted one million DVDs to our customers throughout the country in such a short period of time. It illustrates what a great appetite the Irish public has for film and how well our service caters for it,” said Ian McConnon.

His brother added: “There is a positive environmental aspect to our milestone. In theory, our postal deliveries of DVDs have saved one million trips to the video shop, and as such we have saved an estimated 3,540 tonnes of CO2.”

By Sorcha Corcoran

Pictured L-R: Gavin McConnon,; Debbie Williamson; Megan Williamson; Michael Williamson (who received’s one millionth DVD); and Iain McConnon,