The award-winning and fast-growing Irish music video site Muzu.tv has just announced a deal with Warner Music UK for video content. This adds to Muzu.tv’s content deals with Sony, Universal and EMI, putting musicians from the four major labels on its site.
News of Muzu’s Warner deal follows hot on the heels of its Overall Net Visionary Award last week at the Irish Internet Association (IIA) & Enterprise Ireland Net Visionary Awards.
“This is great coup for Muzu users, given we are one of the only video services to have deals with all four majors, and strong support and representation from the independent sector,” said Ciaran Bollard, CEO and co-founder of Muzu.
“Warner has really embraced Muzu, and truly recognises that a partnership is more than a licence and will be working closely with us to co-market and syndicate the artist video content to drive new revenue opportunities.”
This deal will be synergistic for Warner Music UK and Muzu because while the music platform will get exclusive content in the form of backstage footage, concerts and so on, Warner’s artists will enjoy distribution through Muzu’s publishing partners including Bebo, GigWise, Eircom.net and The Mama Group.
Another big feature of the Warner deal for Muzu is the fact that its video player will be embedded in the official websites and social-networking profiles of certain Warner artists.
So we could be seeing embedded Muzu.tv videos on the likes of Metallica, Linkin Park or REM’s site one of these days soon.
By Marie Boran
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