New Apple TV to fix ‘terrible and broken’ TV industry

20 Oct 2015

Apple CEO Tim Cook claims the TV industry is “terrible and broken”

Apple CEO Tim Cook has announced a new Apple TV is set for imminent release, with a “terrible and broken” TV industry set for a shake-up.

Claiming the fourth generation of the company’s TV will be shipped to customers next week, Cook said the TV industry needs to be “brought up and modernised”.

Considering how much change has already happened in TV production in the past decade, that’s quite some claim, but Apple does like to continually portray itself as the white knight, so, if it makes for better devices, so be it.

Speaking at a Wall Street Journal event, Cook also discussed areas like Apple Watch, Apple Music and, more interestingly, Apple’s car plans.

iPhone experience in a car

“When I look at the automobile, what I see is that software becomes an increasingly important part of the car of the future,” said Cook.

“You see that autonomous driving becomes much more important. It seems like there will be massive change in that industry.”

He wants Apple customers to have an “iPhone experience” in their car, with the company’s CarPlay platform on the way to achieving that.

Cook revealed that 15m people subscribe to Apple Music, of which 6.5m actively pay, while he would not reveal sales of the Apple Watch.

He did, though, say that each quarter since it has been released, the amount of people buying the Apple Watch has increased.

Main image via Nick Thomspson on Flickr

Gordon Hunt was a journalist with Silicon Republic