New iPad attracts greater satisfaction levels than iPad 2 – research

2 Apr 2012

The new iPad

Some 82pc of new Apple iPad owners said they were ‘very satisfied’ with the device while 16pc were ‘somewhat satisfied’, according to new ChangeWave research. By comparison, when the iPad 2 launched last year, 74pc were ‘very satisfied’ and 23pc were ‘somewhat satisfied.’

When asked about what they liked best about the new iPad, 75pc cited the high resolution Retina display, 22pc cited the long battery life, 21pc cited the 4G/LTE capability, 20pc cited the faster processor and 18pc cited the 5-megapixel iSight camera.


When asked what they dislike most about their new iPad, users cited the cost of the device (26pc) and the cost of the wireless data plan (23pc) as their two biggest gripes.

Two other issues were each cited by 8pc of owners – the iPad’s size/weight and its amount of flash memory storage.

Additional dislikes mentioned include its integration with other devices (7pc), excessive heat coming from the device (7pc) and battery life (6pc). No other issue was cited by more than 5pc of new owners.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years