Nintendo to sell new games consoles into emerging markets by 2015

8 May 2014

Satoru Iwata, via Wikimedia Commons

After a series of financial downgradings due to poor sales of its consoles, Nintendo has confirmed it plans to launch a new range of consoles aimed at the world’s emerging markets.

The company has recently posted its financial report which left much to be desired from investors within the company as they posted a loss of almost €164m after the poor sales of its Wii U console and other hardware.

Now however, they’re pinning their hopes on a new range of yet to be un-named consoles sold in developing markets by 2015, according to Nintendo’s president Satoru Iwata.

In an interview with Bloomberg, Iwata reiterated the company’s continuing reluctance to develop games for the mobile market: “We want to make new things, with new thinking rather than a cheaper version of what we currently have. The product and price balance must be made from scratch.”

He later went on to say: “The smartphone market is probably more competitive than the console business. We have had a console business for 30 years, and I don’t think we can just transfer that over onto a smartphone model.”

One of the most interesting aspects to come from discussions with Iwata is the news that they are to develop figurines that will work in tandem with the games, for example, a Zelda character with a Wii U console, which will interact with each other through near field technology.

Earlier today, The company came under fire for its recent decision to not include the ability for character in its Tomodachi Life game to form same-sex relationships after claiming it did not want to become involved in “social commentary”.

Colm Gorey was a senior journalist with Silicon Republic