Public growing weary of popular technology (infographic)

24 Jul 2012

The iPhone 4S

What goes up must come down, and that includes Apple and Facebook, if a new infographic about consumers growing tired of tech is to be believed.

The infographic published by SodaHead on focuses mainly on consumer tech giant Apple and social networking giant Facebook, having polled consumers about the companies’ futures.

The results show that 52pc of respondents plan to spend less time on Facebook and 73pc believe another social network will come along to eclipse Facebook altogether.

Hype over Apple hardware is waning, as well, as indicated by 72pc of consumers who said they are over a rumoured iPad mini, and 74pc who are over the iPhone.

“Like gravity, the mysterious force of public opinion is making it difficult for popular companies to retain their audience,” SodaHead said.

“Facebook has been fighting it for a while, but even Apple could fall if it’s not careful to keep up with public interest.

Tech fatigue

Tina Costanza was a journalist and sub-editor at Silicon Republic