Radio Nova launches digital radio channel for Vodafone’s music festival programme

24 Jun 2013

Sisters Aisling and Ann Marie Sullivan from Co Offaly take in Sea Sessions in Bundoran, Co Donegal, over the weekend. Image via Conor McCabe Photography

Surf and music festival Sea Sessions has finished up in Bundoran, Co Donegal, last night, but what if you want to tune in digitally to some of the acts that performed over the weekend? Well, Radio Nova in Dublin has launched a new branded digital radio channel for Vodafone to support its online hub and festival sponsorship programme at Irish music events, such as Castlepalooza and Electric Picnic.

In Ireland, the Vodafone Centre Stage is a sponsored stage that is in situ at music festivals such as Live at the Marquee in Cork and Body & Soul in Co Meath – which also took place this past weekend– as well as the aforementioned festivals.

The new radio channel created by Nova will feature music and content from these festivals, according to Nova CEO Kevin Branigan, to create a type of continuous soundtrack.

He said the Vodafone Centre Stage Radio will be available 24/7 to the 175,000 users of Nova’s smartphone apps, as well as on the website. People will also be able to access the content via mobile radio apps.

“The merging of mobile and digital radio technologies with Nova’s burgeoning radio listenership creates a very exciting way for brands to engage with the general public in a way that hasn’t been possible up until now,” said Branigan.

As for Nova, earlier this year the Dublin-based broadcaster announced a major investment in digital radio technology.

Radio Nova launched in 2010 and now has around 124,000 weekly listeners in the Dublin commuter belt.

Most recently, the station launched a suite of 12 digital radio channels. It broadcasts from the Dublin docklands and employs 35 people.

Carmel Doyle was a long-time reporter with Silicon Republic