Samsung makes quick exit from European PC market

24 Sep 2014

South Korean manufacturer Samsung have decided that for the foreseeable future, it will no longer have a presence in the laptop PC market in Europe because of falling sales.

This sees them following in the footsteps of Sony who earlier this year also pulled its Sony Vaio laptops from European shelves because they felt that between declining sales of its own brand, and the laptop market as a whole, could no longer make it a feasible market.

According to PC Advisor, Samsung’s pull out from Europe will include its own brand recent arrivals including the Ativ Book 9 Plus and Ativ Book 9 Lite, as well as the Chromebook that it produces on behalf of Google.

Speaking of the pull-out, a Samsung spokesperson said: “We quickly adapt to market needs and demands. In Europe, we will be discontinuing sales of laptops including Chromebooks for now. This is specific to the region – and is not necessarily reflective of conditions in other markets.”

The first indication that Samsung were not looking to continue in the European market was the unusual decision by the company to not showcase any new laptops at the IFA event in Berlin last month.

Samsung laptop image via Shutterstock

Colm Gorey was a senior journalist with Silicon Republic