Samsung ‘s new 10.1-inch tablet display to challenge iPad 3

13 May 2011

Samsung is about to unveil a new 10.1-inch tablet display that is bigger than the Apple iPad’s 9.7-inch screen and which will compete with Apple’s Retina display in terms of screen resolution and definition.

Samsung said the 10.1-inch tablet panel is capable of 300 cd/m2 of luminance, yet uses 40pc less power than that used by legacy RGB stripe LCDs in power-saving modes.

Samsung says the 10.1-inch 300 dpi display is ideal for applications that require extraordinary image and text clarity such as browsing the web and viewing high-definition movies, or reading books and spreadsheets.

The big question is will Samsung have the device in the market ahead of the arrival of Apple’s next iPad.

“In order to develop tablets with the form and function that consumers demand, a design engineer ultimately has to determine how to get the highest resolution display possible, while still fitting within the overall power budget for their design,” said Joel Pollack, executive vice president of Nouvoyance, Samsung’s affiliate company that developed the PenTile RGBW technology.

Lightness and power efficiency

PenTile technology achieves 300 dpi resolution with two-thirds the number of subpixels, maintaining the VESA/ICDM display resolution standard.

An outdoor brightness mode of as much as 600 cd/m2 luminance enables viewing in bright ambient lighting.

The display’s colour gamut is 72pc, allowing greater colour realism than legacy RGB stripe tablet displays.

“Samsung’s PenTile display technology is the only display technology that operates at 40 percent less power yet provides twice that of Full HD-viewing performance for consumers compared to legacy RGB stripe LCDs,” said Dr. Sungtae Shin, Senior VP of Samsung Electronics.

“There is no other commercial display technology on the market today that offers this high of a resolution and pixel density in a 10.1-inch size display,” Shin said.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years