Samsung Wave – electronics giant unveils most advanced smart phone yet

15 Feb 2010

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MOBILE WORLD CONGRESS 2010, BARCELONA – Mobile manufacturer Samsung says it plans to bring the social media revolution to the four corners of the earth and last night unveiled its forthcoming Wave smart phone which has a 1Ghz apps processor and a super AMOLED display.

The company said it intends democratise access to the latest mobile technology for all people and remove barriers like cost, its head of mobile, JK Shin, said last night.

The Wave is the first mobile handset to be released on Samsung’s new, open mobile platform, Samsung bada, and the cornerstone of the company’s commitment to provide a smart phone for every lifestyle.

The Samsung Wave offers a Super AMOLED 3.3” display that makes the screen truly come alive, a Social Hub to bring you closer to your contacts and connections, and TouchWiz 3.0 for an intuitive and customisable user interface.

Samsung Wave speed

The Wave’s high-speed CPU ensures swift, smooth application experiences and multi-tasking, making the device an always-on mobile multimedia companion.

“The Samsung Wave truly demonstrates our commitment to deliver rich, connected and innovative smart-phone experiences to everyone,” said Shin.

“Samsung Wave sees our platform vision become a reality. For the first time, developers have the freedom to create applications across multiple platforms, for consumption on a huge range of devices. In the Wave, our developer partners can see the ocean of opportunity that is offered by the bada mobile platform and our device technology,” he said.

The Super AMOLED offers much brighter, clearer, and less reflective AMOLED OnCell display, featuring a high resolution WVGA (800×480 pixels) screen with mDNIe (mobile Digital Natural Image engine) technology.

DNIe technology is proven display technology which incorporated to Samsung’s LCD TV and LED TV lineups. With a free viewing angle and super fast response, the Samsung Wave display provides superb image quality for viewing both videos and photos.

Samsung Wave’s Social Hub

The Social Hub feature on the Wave has been designed from the ground up to seamlessly integrate all major portal’s email, IM and SNS services directly into the Samsung Wave. With its TouchWiz 3.0 UI, it provides users with an easy-flow integrated experience of messaging, managing contacts and viewing calendar events.

For those who demand access to their social-networking sites at all times, the device allows users to change the layout of the home-page to allow instant access to Twitter, Facebook and a host of other social-networking services.

For those who love music, the device homepage can be turned into an intuitive media player; while for those who take and share a lot of photos, the homepage can be customised to feature favourite images. Users will also benefit from Quick Panel, a way of prioritising and aggregating applications into one screen for instant access.

The 1GHz apps processor offers users the best graphic performance available today. Its speed makes the touchscreen user interface incredibly responsive and intuitive and, more importantly, means that the 3D and memory-intensive graphic and video performance is unsurpassed.

The device comes with multi-codec support for DivX Xvid, MP4 and WMV, and support for virtual 5.1 surround-sound delivery transforms the device into a personal entertainment system and HD video (720p) decoding and recording capabilities.

For the first time in the world, Samsung Wave is incorporated Bluetooth 3.0 and Wi-Fi 802.11n as standard.

By John Kennedy

Photos: The Samsung Wave smart phone

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Editor John Kennedy is an award-winning technology journalist.

editorial@siliconrepublic.com