Sony tackles the B2B market

12 Dec 2007

Sony is to spearhead its first foray into the Irish business-to-business market with a new division that will target organisations needing audio-visual equipment.

The company will focus in particular on the market for data business projectors, public display screens, CCTV equipment and videoconferencing.

Its target market includes organisations in the healthcare, media, network video monitoring, retail, transport and large venue sectors.

The company has appointed Eamon Halligan as channel development manager. Halligan was previously an account manager with Epson Ireland.

“Today’s announcement marks the direct presence of Sony Professional Solutions in the Irish market,” explained Raj Pandya, general manager of B2B Channels for Sony Ireland and UK.

“Its mission is to create and supply products, systems, services and solutions to the business market that draw on Sony’s audiovisual heritage. Halligan will be providing front-line support for the division and will actively develop the channel network to generate new business,” Pandya added.

By John Kennedy