The TV nation – 40pc of Irish TV viewers engage with social media during shows

27 Aug 2013

Four in 10 Irish TV viewers interact with social media while watching TV, a new survey by Panasonic on the viewing habits of the Irish nation reveals. Ten per cent of TV viewers say they find social media commentary more interesting than the show itself.

The survey of 1,000 people revealed that six out of 10 people in Ireland view still view their TV content on a TV screen.

The same ratio claim that energy efficiency is now a guiding principle when buying a new TV.

Future Human

In terms of screen sizes, six in 10 opt for between 32-inch and 42-inch TV models for the living room.

A larger screen size, beyond 42 inches, was more popular among 21pc of males surveyed and 24pc of young adults surveyed.

Nine out of 10 people surveyed have a favourite spot for watching TV.

Some 63pc of all TV programming is consumed in real-time, with 71pc of males and 77pc of mature adults preferring to get their TV content in this fashion.

A further 26pc of TV content is viewed after it aired.

On-demand TV is least popular, with only 11pc preferring to get their TV content this way.

Males (43pc), young adults (51pc) and Dublin dwellers (42pc) are most likely to watch TV from multiple devices.

Social TV viewing

The survey revealed that four in 10 interact with social media while watching TV and 34pc update either Twitter or Facebook.

Some 16pc say they comment on social media about a show they are watching and the same number watches a show as a result of seeing conversations on Twitter or Facebook.

Young adults (63pc) and females (45pc) are the groups most active on social media while watching TV.

Chris O’Dowd and Robert Sheehan are the nation’s favourite Irish actors, selected by 26pc and 23pc respectively, of people surveyed.

Ireland’s favourite Irish TV series ever is Father Ted (42pc) followed by Love/Hate (34pc). Father Ted is the favourite across the regions and won the vote over series such as Raw, The Tudors, Mrs Brown’s Boys, and Fair City.

Social TV image via Shutterstock

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years