TomTom Places navigation-based search engine comes to Ireland

19 Jun 2012

TomTom Via 130 with mount

TomTom’s unique search engine, TomTom Places, has recently been introduced in Sweden, Austria, Norway and Spain, and now it’s coming to Ireland.

Available online or as a free smartphone app for Android and iOS, TomTom Places integrates with TomTom navigation devices and in-dash navigation systems to let users search for a place and discover the best route to get there.

“More than 50pc of all local searches are now carried out on a mobile device,” said Rogier van Egmond, vice-president of TomTom Places. “As a result, it’s very important to us that TomTom Places is quick and easy to use on TomTom products. People ask for directions to a nearby place rather than the address and that’s exactly what TomTom Places provides them.”

The navigation-based search engine helps drivers find places to go nearby relevant to their search term. For example, if you search for ‘bread’, you won’t get recipes, you’ll get directions to the nearest bakery or supermarket.

Currently available in 10 countries, TomTom Places will be rolled out to more than 25 countries by the end of 2012.

Elaine Burke is the host of For Tech’s Sake, a co-production from Silicon Republic and The HeadStuff Podcast Network. She was previously the editor of Silicon Republic.