Twitter has created an online application process for Twitter accounts to receive verified status – that prized blue tick that lets you mingle with the great and apparently good.
Twitter was the first platform to introduce account verification, starting in 2009, with currently close to 187,000 verified accounts.
The application process is now being rolled out to all users for the first time, though not all applications will be successful. An account is most likely to be verified if it is determined to be of public interest.
Historically, verified status has been awarded to public figures, and organisations and individuals in music, TV, film, fashion, government, politics, religion, journalism, media, sports, business and other key interest areas.
The application process will start rolling out today and be available globally this week.
“We want to make it even easier for people to find creators and influencers on Twitter, so it makes sense for us to let people apply for verification,” said Tina Bhatnagar, Twitter’s vice president of user services.
“We hope opening up this application process results in more people finding great, high-quality accounts to follow, and for these creators and influencers to connect with a broader audience.”